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The Tale of Two Markets


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Here is a story taken from Gary Keller’s book “Shift” – how top real estate agents tackle tough times. I felt this little blurb would be good to share with you.


In a recent interview with a top agent in Massachusetts, I asked how things were going in his local area. “Our market is really a tale of two markets,” he said. “Eighty percent of the homes are overpriced and twenty percent are well-priced.  The well-priced properties are getting multiple offers.  The overpriced properties are getting none”.

I immediately realized that in every market, in every time, there are two markets – one where properties are priced to sell and another where properties are priced to sit.  A seller is either in the market or out of it.  And unlike a sellers’ market where time on the market can pull overpriced homes back into the market, after a downshift, every day just pushes the overprices homes farther and farther out of the market.

There are two markets in every market, Durango is no different.  Which market are you in?

If you are trying to sell your home and are frustrated with the current market, don’t worry you are not alone. We need to remember to adjust to our surroundings constantly.  If we do not change and whats around us does, where does that leave us?  In the past and stagnant.

Now is the time to get creative, strike your progressive thinking and put it to action!

There will always be changes in markets, clothing styles, environmental changes, technology advances etc.  Stay up to date, do your homework and make adjustments to what will work for your lifestyle.

If you are looking for up to date information on what’s happening in the local Colorado market, give us a call, we can help.  We can discuss creative marketing strategies and we are happy to provide you with a free market analysis at any time.

With the turning of the new year just around the corner, this is the prefect time to point yourself in the direction of progression!  Stay motivated be positive!

Happy Holidays!


Shaheen Hangval
Broker Associate/EcoBroker with Blue Ribbon Properties

835 Main Ave. Suite # 214
Office: 970-247-8388 Fax: 970-247-8360
Shaheen’s Cell: 970-769-2441


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